Peter, R, Roshith, V 
ORCID: 0000-0002-2044-0789, Lawrence, S, Mona, A.E, Narayanan, K and Fathima, Y
(2025)
'Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising.'
Frontiers in Communication, 10.
e155455.
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